Using data to make better eCommerce decisions

There are two kinds of people in this world: those who love data and Excel sheets… and normal people. Or rather, people who might not always have the time or enthusiasm needed to delve into deep CSV files of raw data in order to extract what really matters and translate it into actionable information.

Here at stickee, we believe complex data shouldn’t get in the way of decisions, but instead help you make them. The amount of data you’re generating can seem a little overwhelming at first, but harnessing its power could help you make better choices for your business. Let’s take a look at big data and the impact it can have…

How to win at the digital shelf

One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?

The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.

In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.

Why is brand visibility important?

Helping your brand become more visible is key to its success on the digital shelf. 

A brand’s visibility directly affects how many people recognise and, more importantly, trust it. The greater the trust for your brand among potential customers, the more likely you are to make gains within the highly competitive ecommerce marketplace.

So, how exactly do you build trust with your target audience through brand visibility?

In this article, we’ll demonstrate how better brand visibility can work wonders for your business’s online presence.